Worth it's weight in gold
For more than 120 years, J Williams Jewellers has been part of Whanganui's story. Founded in 1905 and trading from its purpose-built Victoria Avenue premises since 1912, this much-loved business has served generations of customers with quality, craftsmanship and personal service.
Now, in a rare, combined opportunity, a new owner can acquire the established business, its stock and equipment, and the freehold heritage building at 64 Victoria Avenue.
J Williams brings together three complementary parts of the trade: a recognised retail jewellery business, skilled in-house manufacturing, and a trusted repair and engraving service. Behind the distinctive shopfront, specialist workshops support custom pieces, remodelling, repairs, watch servicing and engraving. That depth of craft and service gives the business a point of difference that is difficult to replicate.
The business is supported by a loyal, multi-generational customer base and an experienced team with deep trade knowledge. Current staff, including long-tenured, trade-qualified jewellers and workshop specialists, provide valuable continuity for a new owner.
This is a chance to own more than a business and a building. It is an opportunity to continue a remarkable Whanganui heritage while taking a respected retail, manufacturing and repair operation into its next chapter.
J Williams Jewellers - a legacy built on craftsmanship, ready for its next owner.
Now, in a rare, combined opportunity, a new owner can acquire the established business, its stock and equipment, and the freehold heritage building at 64 Victoria Avenue.
J Williams brings together three complementary parts of the trade: a recognised retail jewellery business, skilled in-house manufacturing, and a trusted repair and engraving service. Behind the distinctive shopfront, specialist workshops support custom pieces, remodelling, repairs, watch servicing and engraving. That depth of craft and service gives the business a point of difference that is difficult to replicate.
The business is supported by a loyal, multi-generational customer base and an experienced team with deep trade knowledge. Current staff, including long-tenured, trade-qualified jewellers and workshop specialists, provide valuable continuity for a new owner.
This is a chance to own more than a business and a building. It is an opportunity to continue a remarkable Whanganui heritage while taking a respected retail, manufacturing and repair operation into its next chapter.
J Williams Jewellers - a legacy built on craftsmanship, ready for its next owner.
Key features
Business appeal
One of Whanganui's longest-established retail businesses
Floor area details
Approximately 220sqm split over two levels
Location
Located on Victoria Avenue - the main street of Whanganui
Premises
Purpose built premises from 1910s
Need help with finance?
Vega is Bayleys’ preferred finance adviser for business, providing advice services across residential, business, property development, commercial lending and insurance.



