Legacy set in stone
Standing proudly on Whanganui's premier commercial and retail thoroughfare, 64 Victoria Avenue is a landmark freehold property with a history spanning more than 120 years. Purpose-built in approximately 1912 for J Williams Jewellers, this iconic heritage building occupies a highly prominent position within the heart of the CBD and offers a rare opportunity to secure one of Whanganui's most recognisable commercial assets.
The building comprises approximately 220sqm of floor area on a 159sqm (more or less) freehold site and retains many features that reflect its heritage origins. Behind the distinctive façade is a versatile layout including a high-profile retail showroom, workshops, storage areas, offices and support spaces, offering flexibility for a wide range of future commercial uses.
Victoria Avenue remains the retail heart of Whanganui, benefiting from strong pedestrian foot traffic, regular vehicle exposure and excellent accessibility. The property enjoys close proximity to key amenities, the Whanganui River precinct, Taupō Quay and major transport routes, making it a highly desirable location for both owner-occupiers and investors.
The long-established jewellery business, including stock, equipment and specialised workshop infrastructure, is available as part of the offering. For the right buyer, there is also scope to build on the business's established reputation and expand its services. The opportunity to introduce professional jewellery valuation services may provide an additional avenue for growth, with the reported absence of a qualified jewellery valuer in Whanganui presenting a potential point of difference for a suitably qualified purchaser.
This is a chance to own more than a business and a building. It is an opportunity to continue a remarkable Whanganui heritage while taking a respected retail, manufacturing and repair operation into its next chapter.
J Williams Jewellers - a legacy built on craftsmanship, ready for its next owner.
The building comprises approximately 220sqm of floor area on a 159sqm (more or less) freehold site and retains many features that reflect its heritage origins. Behind the distinctive façade is a versatile layout including a high-profile retail showroom, workshops, storage areas, offices and support spaces, offering flexibility for a wide range of future commercial uses.
Victoria Avenue remains the retail heart of Whanganui, benefiting from strong pedestrian foot traffic, regular vehicle exposure and excellent accessibility. The property enjoys close proximity to key amenities, the Whanganui River precinct, Taupō Quay and major transport routes, making it a highly desirable location for both owner-occupiers and investors.
The long-established jewellery business, including stock, equipment and specialised workshop infrastructure, is available as part of the offering. For the right buyer, there is also scope to build on the business's established reputation and expand its services. The opportunity to introduce professional jewellery valuation services may provide an additional avenue for growth, with the reported absence of a qualified jewellery valuer in Whanganui presenting a potential point of difference for a suitably qualified purchaser.
This is a chance to own more than a business and a building. It is an opportunity to continue a remarkable Whanganui heritage while taking a respected retail, manufacturing and repair operation into its next chapter.
J Williams Jewellers - a legacy built on craftsmanship, ready for its next owner.
Key features
Opportunity
One of Whanganui's longest-established retail businesses
Floor area details
Approximately 220sqm split over two levels
Prime frontage
Located on Victoria Avenue - the main street of Whanganui
Character building
Purpose built premises from 1910s
Need help with finance?
Vega is Bayleys’ preferred finance adviser for business, providing advice services across residential, business, property development, commercial lending and insurance.



